Saturday, 4 December 2010

PETA use Pope's comments in campaign to neuter dogs and cats

Many people have misunderstood the comments made by the Pope as a relaxed stance on condoms. However, unfortunately for those westerners who chose to live by the words of a senial pontiff- nothing has changed unless abstaining from using a condom could be a matter of life and death. Nonetheless, People for the Ethical Treatment of Animals (PETA) has used the recent media flurry surrounding the Pope's comments in their newest international campaign.

The campaign poster shows the pope waving to crowds with a condom in his hand. Below the picture are the words "DOGS AND CATS CAN'T USE CONDOMS." The poster aims to draw attention to "an unholy animal overpopulation crisis" which leads to the euthanizing of millions of healthy pets each year and urges people to spay or neuter their dogs and cats to help reduce the problem. The "Pope Condom" campaign was launched outside the vatican this week and will soon be hitting Cathedrals and Churches across America.

It's possible that PETA may have created for themselves some uneccessary obstacles by potentially narrowing it's audience down to christians, particularly catholics. However, any complaints about the imagery from the the vatican or the likes of Bill Donohue from the Catholic League could actually prove more helpful for the international success of the project. It's quite conceivable that provocation is the honest aim of PETA's message.

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